Account Executive, Ticket Sales

South Bay Lakers

Full Time
South Bay Lakers
El Segundo, CA

Job Details

Position Summary: The Ticket Sales Account Executive is responsible for generating revenue and hitting sales goals through individual/group ticket sales and Season Ticket Member (STM) sales. This position is also responsible for all the game day activation elements of each group package sold, owns the full group sale lifecycle. Must be a self-starter with a proven track record of client relationship management. 

Key metrics used to evaluate performance:

  • Individual sales goals

  • Total gross South Bay Lakers ticket sales

  • Number of tickets sold to each game verses given away

  • Growth and retention rates of Season Ticket Members (STMs)

  • Group sales rates

  • Total gross South Bay Lakers corporate sponsorship sales and future retention rates

  • Fan experience survey feedback

Essential Functions (Duties & Responsibilities**):

  • Generate, develop, and maintain new and ongoing business and sales relationships, consisting of a full inventory of ticket products (STMs for full/partial season plans, individual tickets, and group seating) as well as sponsorships

    • Create and develop new businesses by regularly pitching new prospects through facility tours, external appointments, phone prospecting and events

    • Implement and demonstrate outbound sales efforts by using sales and services best practices, prospecting, networking, lead generation, and data capture and personal data base management

  • Create long-lasting partnerships with youth leagues, dance studios, and neighboring communities

    • Drive creative opportunities for cross promotion and fundraisers

  • Coordinate all game day activation element for groups sold (e.g. half-time performances, National Anthems, pre-game court time, etc.)

  • Represent the South Bay Lakers organization with the utmost professionalism

    • Greet, support, and serve current and potential clients at every game/ event and assisting game ops staff

  • Oversee and manage all partner contracts to ensure that all partner activation elements are fulfilled and executed

  • Compile, report, enter, collect, and track accurate information, billing, payments, and reports pertaining to proposals, budgets, and other account details into Ticketmaster Archtics, or appropriate CRM

  • Prepare, order, coordinate, and obtain partner media or credentials prior to the promotion or event

**Responsibilities subject to change based on organizational needs and direction from management.

Education (Required/ Preferred): Bachelor’s degree

Previous experience: A minimum of one (1) year to sport sales experience, plus a proven track record of client relationship management.

Technology Capabilities:

  • Microsoft Office (including Excel, Word, Outlook, PowerPoint & Windows)

  • Ticketmaster Archtics, AEG AXS, and other related ticketing platforms

  • Salesforce (or related CRM platform)

  • InDesign and/or Adobe Creative Suite (for flyer and form creation)

  • LinkedIn (and other lead generation tools)

Knowledge, skills, abilities:

  • A passion for Los Angeles sports and developing talent

  • Ability to meet tight deadlines and work well under pressure

  • Strong analytical capabilities and experience with creating/tracking budgets and sales goals

  • Trustworthy and a proven track record handling money

  • Strong written and verbal communication skills; excellent presentation skills

  • Excellent client relationship management skills with the ability to quickly build rapport with customers, assess customer needs, and deliver suburb customer service

    • Group Sales: Familiarity around which types of groups buy group tickets at each price point

  • Strong organizational skills, time management skills and attention to detail

  • Ability to prioritize and manage multiple tasks/projects

  • Ability to work independently without supervision, be self-directed and demonstrate initiative

  • Ability to take direction without managerial follow-up

Physical Demands: Must be able to lift a min of 50lbs. and walk significant distances on game days

Location: El Segundo (offices M-F and UCLA Health Training gymnasium for all South Bay Lakers home games), and other off-site community events

Hours: Regular office hours (9am- 5:30pm M-F), plus overtime is mandatory; must be available to work evenings, weekends and holidays to attend games, and complete deadlines/projects, as needed

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