Manager, Fan Analytics & CRM

Sacramento Kings

Full Time
Sacramento Kings
Sacramento, CA

Job Details

Department: Strategy & Analytics

Reports To:  Vice President, Product Development & Analytics

FLSA Status: Exempt

Position Summary:

The Kings organization prides itself on continuous improvement, constantly looking to transform and evolve every aspect of the way sports teams do business.  To that end, the team is growing its Business Strategy & Analytics group, which is tasked with harnessing the power of data, applied analytics, and technology to drive improved decision-making across all key business functions.  The Manager, Fan Analytics & CRM role would be expected to dive right in and provide data-driven insight to guide key business decisions (e.g., customer segmentation, marketing automation, ticket sales strategy).  With a brand new downtown arena (Golden 1 Center) and surrounding downtown development on the horizon (DOCO), this role extends far beyond the business of basketball and will provide exposure to a broad range of functions and business units.     

Key Responsibility Areas:

  • Directly inform marketing, sales, and business operations functions to help:

    • Increase paid ticket sales, sponsorship revenue, sponsorship activation, and concert revenue
    • Improve tailoring of marketing and sales efforts by deepening understanding of fan segments and individual fans
    • Leverage technology to enhance fan experience
    • Grow ancillary revenue streams (merchandise, food & beverage, parking, etc.)
  • Develop and execute strategy for best-in-class CRM and marketing automation

    • Own CRM infrastructure, integrations, and reporting
  • Conduct quantitative analysis on customer segmentation for both the Sacramento Kings and Golden 1 Center (concerts, shows, and events)

  • Develop financial models and conduct analysis to evaluate new business opportunities for the Sacramento Kings; spearhead cross-functional teams to execute against those strategies

  • Create actionable insight and understanding, through the analysis of both quantitative and qualitative data, building recommendations that directly address business objectives

  • Collaborate with all business functions and provide support by developing data-driven strategies and recommendations that help them meet and exceed business targets

  • Work directly with Senior Executives within the organization to identify key business opportunities and address critical business challenges

Required Qualifications:

  • 3-5 years of work experience in a fast-paced, data-driven environment

  • Bachelor’s degree in business, computer science, statistics, mathematics, physics, engineering, or other quantitative field

    • (Preferred) Advanced degree in business, computer science, statistics, or mathematics

  • 1+ years of relevant experience with CRM management

    • (Preferred) 2+ years of CRM management experience, specifically with Salesforce Sales Cloud

  • Proficiency with Microsoft Office Suite

  • Strong quantitative, financial, and modeling skills, including experience with SQL and relational databases

    • (Preferred) Demonstrated ability to design and implement statistical models in R and/or Python

  • Strong communication, prioritization and organization skills

  • Demonstrated ability as a creative, effective problem-solver

  • Capable of working extended hours such as nights, weekends, overtime, and on-call as needed

  • Ability to deliver as both a detail-oriented analyst and executive-level strategist

  • Comfort and professionalism working with Senior Executives

  • Candidate should be: a self-starter, independent, a creative thinker, ambitious, result-oriented

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